PROJECT: Julie & Julia Aprons

Julie & Julia ApronOne sure sign that you’ve created a good product is your friends and family pestering you for any samples you may have around…and that’s exactly what happened with the aprons we created for Sony Pictures’ hit Julie & Julia.

When creating proposals for merchandise, we try to focus on what’s appropriate for the property being promoted as well as what the target audience would like and use. For Julie & Julia, an apron seemed to fit the bill nicely. Though it’s not in the title treatment, our contact at Sony wisely thought the design could use some additional pizzazz, hence the wire whisk. To take it even further, we opted for a slightly raised metallic ink which catches the light and dazzles the eye.

With an adjustable neck strap and large front pockets, this apron protects from splatters while making quite a splash!

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