PROJECT: Lobby Merchandise Kiosk

Atlas Merchandise can make you pretty much anything you want to put your logo on and sometimes we are asked to make everything you want to put your logo on. We like being a one-stop shop for merchandise — it helps ensure a consistent look and quality across your products and you don’t have to chase down a different vendor for every item.

After creating merchandise for many different Broadway and touring productions, we mocked up this kiosk for a play based on the movie Sideways. There was no specific mission brief and practically no assets to work with so we did our research, brainstormed and came up with the kiosk you see below.

If you’re not sure what you need, let us help you figure it out and then mock it up so you have a clear vision of the final product(s).

Merch Kiosk-BEFORE

A photo of the merch kiosk being used at the theatre for another production

Merch Kiosk-MOCKUP

This is our mockup of the merch kiosk for a new production complete with product mockups

PROJECT: Friends In Deed T-Shirts

The Friend In Deed Team. Friends In Deed is fortunate to have a core of over 100 dedicated volunteers who generously give their time and talents each week – working an astounding 1,500 hours every month.

Friends In Deed is fortunate to have a core of over 100 dedicated volunteers who generously give their time and talents each week – working an astounding 1,500 hours every month.

Friends In Deed is a crisis center that provides emotional and spiritual support for anyone diagnosed with HIV/AIDS, cancer and other life-threatening physical illnesses and all services are free of charge. FID’s staff and volunteers make such an vital impact on the lives of people in crisis that Atlas Merchandise was proud to help out with a donation of tees for their group. If you want to donate money, time or both to this very worthy organization, please check out their website:

Friends In Deed is an Accredited Charity of the BBB and a proud participant in the Charity Seal Program, which indicates that their organization has met the 20 Standards for Charity Accountability.  For more information about the Standards, please visit the BBB of Metro New York’s website at


Shana and Kate


PROJECT: Maille Mustard Mobile Tasting

Tasting plates created for Maille marketing events. (Photo by The Sensual Foodie)

Tasting plates created for Maille marketing events. (Photo by The Sensual Foodie)

Maille is a popular mustard in France that is trying to increase its visibility in the USA. To that end, they took to the streets with the electric mobile Maille Mustard Bar to give people across the US a taste of their magnificent products. Atlas Merchandise was proud to create items help make this campaign a success and we were honored to attend a Maille Mustard Soiree where Chef Sang Yoon dazzled guests with food and drinks all made with Maille Mustards.

For more detailed info about the Maille Mustard soiree, check out the posting on The Sensual Foodie!

Napkins for the mobile Maille Mustard Bar created by Atlas Merchandise. (Photo by The Sensual Foodie)

Napkins for the mobile Maille Mustard Bar created by Atlas Merchandise. Photo from The Sensual Foodie.

PROJECT: Dijon Must’art

Dijon Must'art musicians

Dijon Must’art is a citywide, weeklong project celebrating the creativity and vitality of Dijon. A delegation of leading chefs, wine experts, artists, musicians and businesspeople, led by the City of Dijon’s Senator-Mayor François Rebsamen, visited New York for a series of events the week of March 1, 2010.

Dijon Must’art coincided with the opening at the Metropolitan Museum of Art of the traveling loan exhibition “The Mourners : Medieval Tomb Sculptures from the Court of Burgundy.” Between 2010 and 2012, this exhibition of celebrated masterpieces of medieval Burgundian sculpture, organized by the Musée des Beaux-Arts, Dijon and The Dallas Museum of Art, will travel to seven museums across the United States under the auspices of FRAME (the French Regional & American Museum Exchange).

Atlas Merchandise was honored to to provide several items for this auspicious event, including the jackets and hats worn in the photos above and below. Working across several languages, countries and time zones is not without its challenges, but making clients happy and being a part of successful events is well worth the effort!


PROJECT: Julie & Julia Aprons

Julie & Julia ApronOne sure sign that you’ve created a good product is your friends and family pestering you for any samples you may have around…and that’s exactly what happened with the aprons we created for Sony Pictures’ hit Julie & Julia.

When creating proposals for merchandise, we try to focus on what’s appropriate for the property being promoted as well as what the target audience would like and use. For Julie & Julia, an apron seemed to fit the bill nicely. Though it’s not in the title treatment, our contact at Sony wisely thought the design could use some additional pizzazz, hence the wire whisk. To take it even further, we opted for a slightly raised metallic ink which catches the light and dazzles the eye.

With an adjustable neck strap and large front pockets, this apron protects from splatters while making quite a splash!

PROJECT: Cloudy with a Chance of Meatballs Umbrellas

Cloudy Umbrellaa

Atlas Merchandise’s Cloudy with a Chance of Meatballs umbrellas being used to decorate the film’s red carpet premiere!

It helps to be movie buffs sometimes. The more closely we identify with the target audience, the easier it is to propose merchandise that will excite and delight. If we can come up with something that we think is cool and we really want, then it’s a fair bet that others will feel the same way.

We had a lot of great ideas when brainstorming products for Cloudy with a Chance of Meatballs, but then Kevin suggested umbrellas. We have done umbrellas for clients before, but this one was such a perfect fit for the film that we immediately knew we had a winner.

Apparently, the designers and decorators for the film’s premiere agreed with us — they used our products in a display suspended over the red carpet!

The umbrellas were such a hit that when the sequel was released, we created an all-new design to emphasize the many fun “foodimal” characters being introduced!

PROJECT: Juvenile Diabetes Research Foundation (JDRF)

Caitlyn's Crew JDRF walk

The Juvenile Diabetes Research Foundation is the worldwide leader for research to cure type 1 diabetes. It sets the global agenda for diabetes research, and is the largest charitable funder and advocate of diabetes science worldwide.

It is also one of the causes near and dear to Atlas Merchandise, which is why we have jumped at the chance to provide merchandise for some of its fundraising teams. For several years, the t-shirts we created for Caitlyn’s Crew (designed by the young, feisty fundraiser herself) won the t-shirt contest. We don’t know how this year’s shirt will do, but we do believe that everyone wins when funds are raised for good causes! If you’d like to donate to a very worthy cause, click the JDRF link above.