It helps to be movie buffs sometimes. The more closely we identify with the target audience, the easier it is to propose merchandise that will excite and delight. If we can come up with something that we think is cool and we really want, then it’s a fair bet that others will feel the same way.
We had a lot of great ideas when brainstorming products for Cloudy with a Chance of Meatballs, but then Kevin suggested umbrellas. We have done umbrellas for clients before, but this one was such a perfect fit for the film that we immediately knew we had a winner.
Apparently, the designers and decorators for the film’s premiere agreed with us — they used our products in a display suspended over the red carpet!
The umbrellas were such a hit that when the sequel was released, we created an all-new design to emphasize the many fun “foodimal” characters being introduced!